Is your guest WiFi worth bragging about?
We’ve blogged a lot about how wireless Internet is now the best amenity hotels can offer their guests. We know that a strong guest network can lead to higher guest satisfaction and more bookings for hotels.
We also know that not all hotel WiFi is created equal. Some hotels only offer access in the lobby, others claim speed and connectivity that was barely able to meet guest demands five years ago–let alone today. With guests expecting more than ever, a solid, professionally-managed guest wireless network is a great competitive advantage for hotels and hospitality properties.
So how do you separate yourself from the other hotels in your area? If you’re a Liveport customer, do your potential guests know how good your wireless Internet really is? If you’re not sure where to start, here are a few ideas we’ve seen our clients implement:
- Post it on your website.
Tell past and future guests that you offer fast, free (in most cases) wireless Internet in every room with 24/7 live guest support. You could even throw a link back to Liveport.com for the extra-curious.
- Monitor travel review sites.
Have customers complained about a poor guest wireless Internet experience at your property in the past? Most travel review sites, such as TripAdvisor, offer the opportunity to comment. Let your past (and future) guests know that you’ve upgraded your system and now have great access in every room. Most importantly: invite them back to try you again.
- Send an email promotion.
This is one of our favorites. A large hotel in Calgary was so happy with their new Liveport wireless network that they sent a promotion out to their entire email list. They talked about Liveport’s benefits and bragged–just a little–about the speeds and connectivity. They invited past guests to try them again, and offered a $10 restaurant gift card for anyone who used the promo code “Liveport” during booking.
So, how are you telling your guests about your wireless Internet? We know how important it is to them, so start making sure they know you care–and deliver the speeds, connectivity and support they’re asking for.