Posts tagged J.D. Power
Why wireless Internet is the #1 hotel amenity you can offer
Your guests expect a lot. But what’s at the top of their list? It’s not free parking or pillow-top mattresses. It’s not even free breakfast. It’s wireless Internet–and it better be good.
“Whether it is to connect a mobile device or iPad to Wi-Fi or to connect a laptop to access work files or to download a television show or a movie, guests indicate their most important hotel amenity is wireless Internet access,” said an article at Hotels News Now.
The article was based on the findings of a study of more than 53,000 hotel guests released this fall by J.D. Power and Associates. Across the industry, wireless Internet access was rated as the #1 most important amenity. Take a look:
But, the study notes, it’s not enough to simply install an off-the-shelf or home-made system. Guests are increasingly unhappy with weak connections and poor speeds.
“Where we have seen brands get into trouble in the study, however, is where they are not providing a quality Internet connection and one which is widely available throughout the property,” noted the article.
The study also noted that offering free wireless Internet has a positive effect on guest satisfaction. But keeping up with guest demands can be costly. Most big-brand hotels are spending $15 to $20 thousand for an average 100-room hotel to upgrade their properties.
But there’s an easier, more affordable system that’s just as effective–if not more.
For example, Liveport provides an all-inclusive service that provides equipment, installation and 24/7 support for $2 per room, per month. For that rate, you also get upgrades to new technology as it becomes available, and you’re protected against equipment loss, damage and theft.
“We’re looking to partner with hotels and be their long-term wireless provider,” said Ryan Detwiller of Liveport. “But we do that by continuing to provide great service year after year, and pushing technology to stay one step ahead of guest demands. There are no long-term contracts and no hidden fees–ever.”
You can read the full article on the J.D. Power and Associates findings at Hotel News Now by clicking here.